Reach those affected? To address the issue or problem, strategies must connect the intervention with those who it should benefit.Good strategies attract allies and deter opponents. However, strategies need not provide a reason for opponents to attack the initiative. Minimize resistance and barriers? When initiatives set out to accomplish important things, resistance (even opposition) is inevitable.It also embraces new opportunities such as an emerging public concern for neighborhood safety or parallel economic development efforts in the business community.
Fit resources and opportunities? A good strategy takes advantage of current resources and assets, such as people's willingness to act or a tradition of self-help and community pride.Give overall direction? A strategy, such as enhancing experience and skill or increasing resources and opportunities, should point out the overall path without dictating a particular narrow approach (e.g., using a specific skills training program).Strategies for your community initiative should meet several criteria. What are the criteria for developing a good strategy? That is, strategies help you determine how you will realize your vision and objectives through the nitty-gritty world of action.
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By contrast, strategies suggest paths to take (and how to move along) on the road to success. Objectives outline the aims of an initiative-what success would look like in achieving the vision and mission. Often, an initiative will use many different strategies-providing information, enhancing support, removing barriers, providing resources, etc.-to achieve its goals. It will also stay with the overall vision, mission, and objectives of the initiative. It is less specific than an action plan (which tells the who-what-when) instead, it tries to broadly answer the question, "How do we get there from here?" (Do we want to take the train? Fly? Walk?)Ī good strategy will take into account existing barriers and resources (people, money, power, materials, etc.).
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